Cape Girardeau Area Chamber of Commerce Strategic Plan 2018 - 2020

Board Approved



The Cape Girardeau Area Chamber of Commerce strives to be the lead advocate for business, serve as the primary catalyst for a vibrant economy that stimulates and retains jobs, and be the champion to create strong communities for the Cape Girardeau region, resulting in an enhanced quality of life. 




We will cultivate and sustain meaningful relationships with our members, the business community at large, and communities throughout the Cape Girardeau region.  The board, staff, and volunteers will commit time and resources toward efforts that enable our members to be informed, connected, and responsive to economic trends.  Their success is our success.  Our organization will proudly promote the free enterprise system, lead conversations, and share in the action plans developed with our partners to propel our region forward in the areas of economic growth, public policy, talent development, and quality of life strategies. 




The Cape Girardeau Area Chamber of Commerce values…

  • Integrity - To be an effective voice of business we must earn and retain the trust built with all of our stakeholders.  
  • Service - To achieve the greater good and represent a strong business community requires the value of service.  Through the work of dedicated servant leaders and a staff committed to a high level of customer service, we will accomplish our mission and vision.
  • Leadership - To be a champion for causes that empower our stakeholders and build value for the members we serve, the organization will value its staff of leaders through support of ongoing education and professional development.  
  • Respect - Respect for one another is crucial in developing meaningful relationships.  We are in the people business.
  • Vision - To set our organization apart from others serving similar purposes we are never satisfied with the status quo.
  • Courage - When our stance is not popular, or is in the minority, our courage will strengthen our resolve in advocating for what we believe is in the best interest of the membership.
  • Perseverance - Accomplishment of our goals requires patience and resolve, even though ultimate success may not be immediate.
  • Teamwork - Great things are achieved when fully committed, multi-talented people work together.  It is the cornerstone of our success.
Enhance Membership Value
Attract, Retain and Develop Leaders in the Community
Optimize Economic Development Roles and Responsibilities of the Chamber, MAGNET and Visit Cape
Strengthen Messaging to Better Tell Our Story