Cape Girardeau Area Chamber of Commerce Strategic Plan 2015 - 2017

Board Approved March 3, 2015



The Cape Girardeau Area Chamber of Commerce strives to be the lead advocate for business, serve as the primary catalyst for a vibrant economy that stimulates and retains jobs, and be the champion to create strong communities for the Cape Girardeau region, resulting in an enhanced quality of life. 


We will cultivate and sustain meaningful relationships with our members, the business community at large, and communities throughout the Cape Girardeau region.  The board, staff, and volunteers will commit time and resources toward efforts that enable our members to be informed, connected, and responsive to economic trends.  Their success is our success.  Our organization will proudly promote the free enterprise system, lead conversations, and share in the action plans developed with our partners to propel our region forward in the areas of economic growth, public policy, talent development, and quality of life strategies. 


The Cape Girardeau Area Chamber of Commerce values…

  • Integrity - To be an effective voice of business we must earn and retain the trust built with all of our stakeholders.  
  • Service - To achieve the greater good and represent a strong business community requires the value of service.  Through the work of dedicated servant leaders and a staff committed to a high level of customer service, we will accomplish our mission and vision.
  • Leadership - To be a champion for causes that empower our stakeholders and build value for the members we serve, the organization will value its staff of leaders through support of ongoing education and professional development.  
  • Respect - Respect for one another is crucial in developing meaningful relationships.  We are in the people business.
  • Vision - To set our organization apart from others serving similar purposes we are never satisfied with the status quo.
  • Courage - When our stance is not popular, or is in the minority, our courage will strengthen our resolve in advocating for what we believe is in the best interest of the membership.
    Perseverance - Accomplishment of our goals requires patience and resolve, even though ultimate success may not be immediate.
  • Teamwork - Great things are achieved when fully committed, multi-talented people work together.  It is the cornerstone of our success.
Enhance Membership Value

Offer an enhanced member-to-member/member-to-client promotion campaign by January 1, 2016.


Purpose: We are first and foremost a business-oriented membership organization. Understanding resources are precious and limited, we must consistently deliver superior value to our membership to remain the business organization of choice.

How does this help us accomplish our Mission?  Accomplishing this goal carries out our priorities to lead and serve our member businesses and organizations.

How will we measure success?

  • Campaign completed and promoted to Cape Chamber membership;
  • Chamber receives a combined ranking of 80% (Excellent/Good) in Business Services from members participating in the 3-Minute Survey;
  • Surveys of members participating in campaign denote an increase in business or connections because of program participation.
New Image
Business Development
Talent Attraction Campaign