KFVS-TV and WSIL-TV Announce Mike Skelton as Director of Sales

Cape Girardeau, MO and Harrisburg, IL — July 29, 2026 — Gray Media stations KFVS12 (CBS/CW/MeTV) and WSIL-TV (ABC) are proud to announce the promotion of Mike Skelton to Director of Sales. In his new role, Skelton will oversee the comprehensive sales strategies, local and national advertising relationships, and digital revenue growth across both dominant broadcast television operations and their associated digital platforms.

Skelton, a Scott City native and seasoned media veteran with a proven track record of driving innovative client campaigns and cultivating deep community partnerships, previously served in the key position of Local Sales Manager at KFVS. His promotion reflects a commitment to fostering local talent and delivering exceptional, results-driven advertising solutions to businesses across the Heartland.

“Connecting with our local business community and providing trustworthy, impactful marketing solutions is central to our mission,” said Kristy Santiago, KFVS Vice President and General Manager. “Mike has consistently demonstrated a service-first approach, a deep understanding of the local media landscape, and a passion for helping our clients succeed. We are thrilled to elevate him to lead our joint sales efforts at KFVS and WSIL.”

“I am incredibly honored to step into this role and lead such a talented and dedicated sales team,” said Skelton. “Both KFVS and WSIL have rich histories of serving our communities with top-tier programming, trusted journalism, and unparalleled reach. As a former advertiser myself, I look forward to working closely with our local businesses to help them grow and thrive by leveraging our powerful broadcast and digital assets.”

For more information about marketing opportunities with KFVS12 and WSIL-TV, please contact the sales department or visit KFVS12.com and WSILTV.com.