Jack Swart Named General Manager of River Radio

Cape Girardeau, MO — May 8, 2026 — River Radio is proud to announce the promotion of Jack Swart to General Manager of its Cape Girardeau market. Swart brings more than four decades of broadcast leadership experience to the role, having built a career rooted in sales growth, market development, and community engagement across multiple radio markets throughout the Midwest and Southeast. He has served as General Sales Manager for River Radio since joining the company in December 2017, playing a key role in driving revenue growth and strengthening client relationships across the cluster.

Prior to joining River Radio, Swart held senior leadership positions with Community Broadcasters, Midwest Communications, and Connoisseur Media, where he consistently led high-performing teams and successful station groups. His career also includes earlier management roles in Indiana radio markets, further shaping his expertise in both programming and sales leadership. Swart studied at St. Ambrose University and holds multiple professional certifications from the Radio Advertising Bureau. Throughout his career, he has been recognized for leadership excellence, including being named General Manager of the Year during his tenure with Connoisseur Media. Beyond the office, Swart has been actively involved in community initiatives, including River Radio’s long-standing support of St. Jude Children’s Research Hospital, First Responders Event and other local charitable efforts. His commitment to community engagement aligns closely with River Radio’s mission to serve and connect Southeast Missouri.

“It is an exciting time in the broadcast industry, and the team at River Radio is poised to progress with those changes,” said Jack Swart. “I appreciate the support of CEO John Trinder and Executive VP Sean Rhoads in this appointment. We set a high standard under Mike Renick, and it is my goal to keep that momentum and spirit going.”