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Midamerica Hotels Building a TRU by Hilton in Cape Girardeau

Cape Girardeau based Midamerica Hotels Corporation announced plans today to build a new hotel in Cape Girardeau.  Midamerica has entered into an agreement with Hilton Corporation for a 92-room TRU by Hilton.  Starting in 2016, the TRU concept provides a hotel experience that is vibrant, affordable and young at heart.  The hotel will be located at exit #99 off I-55, adjacent to the Cape Girardeau SportsPlex.

TRU is best summed up in Brand Promise – You deserve TRU’s best every day: a clean, comfortable place to stay and service with a smile.  The hotel design is modern, lean and value oriented.  In-Room entertainment center, open shelves, big & bright bathrooms and mobile workstations will accent every room.  The lobby serves as the social hub for the hotel and includes a custom mural, pool table, hanging chairs, colorful workstations and ultra-fast high-speed Wi-Fi.  TRU currently has 252 hotels with additional development in the pipeline.

Busy weekends at the Cape Girardeau SportsPlex makes this location perfect for families while the proximity to the highway & local business is ideal for loyal Hilton Honors business travelers during the week.

As the Cape Girardeau hospitality industry continues to grow, the new TRU will add twenty plus jobs to the local work force.  Construction will begin in mid-2023 with completion expected in 2024.  Midamerica Hotels owns and operates two award winning Hilton properties; the Hampton Inn Cape Girardeau and Hampton Inn & Suites St. Louis South.  This will be the company’s first foray into another Hilton brand and it is TRU-ly an exciting time for Midamerica Hotels Corporation.