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Haley Marketing acquires Cape Girardeau-based Rooted Web

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Haley Marketing Group of Williamsville, New York, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, has acquired Recruiters Websites and its local brand, Rooted Web, a custom website design and marketing company specializing in digital solutions for the recruiting industry and local and small businesses. No positions were affected by the acquisition. Founded by Jeff Gipson in 2012, Cape Girardeau, Missouri-based Rooted Web/Recruiters Websites has built its success on creating and amplifying the highly personalized digital presence of executive recruiters. Their client list is more than 500 strong and includes recruiting and executive search firms of all sizes across the United States and around the world, as well as small and mid-size organizations across Southeast Missouri. Haley Marketing has served the staffing industry for more than 26 years. Led by co-CEOs David Searns and Victoria Kenward, Haley Marketing provides website development, digital marketing, branded content, recruitment marketing and marketing technology products and services to the staffing industry. Currently, the company serves more than 1,400 staffing and recruiting firms worldwide—from one-person start-ups to billion-dollar international firms—to improve recruiting, drive sales and build stronger brands. “This is an exciting era at Rooted Web—for our company, our team and our clients. As we explored next steps in company growth, it was clear that Haley Marketing was the right partner and that now was the right time,” said Jeff Gipson, Rooted Web founder and CEO. “We are looking forward to bringing the expanded services and resources Haley Marketing offers to Southeast Missouri businesses and our executive search clients around the country. By combining teams and resources, both companies can build upon each other’s strengths to provide better service and value for the staffing and recruiting industry. Both Haley Marketing and Rooted Web are dedicated to making world-class marketing fast, easy and affordable for small to mid-size businesses and organizations. With the addition of the Rooted Web team, Haley Marketing now employs 80 people with employee hubs in New York, New Jersey, Ohio, Pennsylvania, Minnesota, Missouri, Michigan, Tennessee and Nevada. For more information about Rooted Web, visit For more information about Haley Marketing, visit