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 For more information, contact:                                                                      FOR IMMEDIATE RELEASE
Shad Burner                                                                                                                           July 26, 2017
Vice President of Business Development, Cape Chamber
220 N. Fountain St.
Cape Girardeau, MO 63701
(573) 335-3312
sburner@capechamber.com

 

Unprecedented Youth Careers Campaign Launches in Cape and Jackson

Partnerships with National Association of Manufacturers, Missouri Chamber of Commerce and Industry, Cape Chamber and Jackson Area Chamber of Commerce

Cape Girardeau, MO, July 26, 2017 – The Cape Girardeau and Jackson Area Chambers have come together to launch a careers campaign aimed at attracting young adults into manufacturing careers and expanding education and training opportunities to meet a growing shortage of skilled employees.

 The Dream It. Do It. awareness and economic development campaign – developed by the National Association of Manufacturers and facilitated by the Missouri Chamber of Commerce and Industry in Missouri – is partnering with the Cape Girardeau and Jackson Area Chambers of Commerce.

 “While the departure of low-level manufacturing jobs to China and India receives much attention, manufacturers like P&G, Mondi, Biokyowa, Havco and many others need employees with technical skills to create cutting-edge products that beat the global competition,” said Jerry Jasinowski, president of The National Association of Manufacturers. “The erosion of technical training programs and a lack of student interest in math, science and technical careers have left America with a critical shortage of skilled workers.”

 If current trends continue, experts estimate that the United States could face a shortage of roughly 13 million qualified employees by 2020.

 Dream It. Do It. seeks to foster economic growth by creating a skilled workforce. The campaign helps young people identify what they are passionate about and find fulfilling careers in manufacturing, where the average annual compensation is $63,000 – 20 percent higher than in the rest of the economy.  The campaign also seeks to broaden awareness about today’s manufacturing careers – from being a test engineer for an mp3 maker, a designer for a mountain bike manufacturer or a software developer at a computer game company to a product manager for a high-tech eye scanning security device.

 “In Missouri, there is a serious shortage of workers to fill the high tech, good paying jobs that manufacturing provides,” said Dan Mehan, president and CEO of the Missouri Chamber of Commerce and Industry. “Our state’s manufacturers have the job openings, but can’t find the workers qualified to fill these positions. Through our partnership with the National Association of Manufacturers and local leaders like the Cape and Jackson Chambers, the Missouri Chamber is committing to our manufacturers to help narrow the skills gap and keep our manufacturing operations going strong.”

 The awareness portion of the campaign includes print, outdoor, in-theatre, radio and online advertising, a Web site (www.dreamit-doit.com), student brochures and direct mail. The Web site offers streaming videos, links to job, training and educational opportunities and career advice.

 The campaign will also increase training and development opportunities through coalitions of local civic, business and education leaders – as well as foster local partnerships with community colleges, technical schools and universities to respond to those who are newly interested in studying for careers in manufacturing.

 The campaign’s national strategic partners include the American Association of Community Colleges, Monster – which is powering the job and internship search function on the Dream It. Do It. web site – and the not-for-profit College Board, which is providing the web site’s college search functionality.

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For more information about the campaign, visit www.dreamit-doit.com.  For more information about the National Association of Manufacturers, visit www.nam.org.  

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