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"Getting Your Business Ready for the Holidays"

"Getting Your Business Ready for the Holidays" Google Livestream Workshop

4 Things Your Small Business Should do in the Next Week

Small businesses are the growth engine of our economy, creating 2 out of 3 net new jobs, and businesses that are online grow 40% faster than those that aren’t. For this reason, The Small Business Administration, Google, Facebook, Square, and Constant Contact teamed up to help small businesses get online and grow with a free holiday, livestream workshop. The Cape Chamber, Old Town Cape, and Small Business & Technology Development Center hosted a viewing party for small businesses on November 1, 2017.

This workshop helps small businesses connect with more customers by teaching everything from search engine optimization (SEO) best practices, email marketing do's and don'ts, how to reach customers with mobile and video, and more.

While the workshop is available for viewing here, if you only have a few moments, here are four key takeaways that you should do in the next week to help prepare your business for the holidays:

  1. Build an inexpensive mobile lightbox to take quality photos of products. (Example: http://bit.ly/2z5JlF2)
  2. Don't wait! Grand plans and big ideas can often take a great amount of time and planning. Focus on what you can effectively do today.
  3. Use email marketing, and build that contact list.
  4. Train your staff on loading gift cards, taking tap payments and executing smooth transactions.
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